Setting Up Social RSS Auto-Publishing

Social RSS automatically publishes new content from your blog, podcast, or video channel to your connected social media accounts. This guide walks you through finding your RSS feed URL, connecting it to the Social Planner, and configuring automated posting schedules.

Prerequisites

Before you begin, make sure you have:

• At least one connected social media account in the Social Planner (Facebook Page, Instagram Business, LinkedIn Profile or Page, Google Business Profile, or Pinterest)
• A valid RSS or Atom feed URL from your blog, podcast, YouTube channel, or other content source
• A clear understanding of your content publishing cadence to set appropriate update frequencies
• Permission to use the RSS feed if it belongs to a third-party site or content partner

Connect Your Social Accounts

Social RSS requires at least one connected social account to publish posts. If you have not already connected your social channels, complete this step first.

Navigate to Marketing > Social Planner in your sub-account dashboard. Click the Settings gear icon in the upper-right area and select Connect Social. Choose the social networks you want to publish to and authorize each one following the on-screen prompts.

For Facebook Pages, log in with the Facebook account that manages the Page and authorize access. For Instagram Business accounts, connect them through the Facebook connection flow since Instagram Business accounts must be linked to a Facebook Page. For LinkedIn, connect either your personal profile or company page. For Google Business Profile, authorize with the Google account that owns or manages your business listing.

Confirm each account shows a connected status with a green indicator in the Settings panel before proceeding.

Important: Posting to X (formerly Twitter) via RSS is not supported due to API restrictions. All other Social Planner networks work with the RSS feature.

Find Your RSS Feed URL

Most websites and content platforms generate RSS feeds automatically, though they are not always prominently displayed. Use these methods to locate your feed URL based on your content platform.

WordPress Sites

WordPress powers over 40% of the web and generates RSS feeds automatically for every site.

Append /feed to your site URL. For example: https://yoursite.com/feed. Paste this URL directly into the Social RSS configuration.

Platform-Built Blogs

If you use the built-in blogging feature, the system generates an RSS feed automatically for each blog site you create. This is one of the most popular use cases: publish a blog post and have it auto-shared across all your social channels without any manual work.

Navigate to Marketing > Blogs, open your blog settings, and locate the RSS feed URL provided by the platform. Copy this URL for use in the Social RSS setup.

YouTube Channels

YouTube channel URLs function as valid RSS sources. Copy your channel page URL directly from the browser address bar. For example: https://www.youtube.com/c/YourChannelName. The platform converts this into the proper feed format automatically.

Other Common Platforms

Tumblr: Append /rss to your blog URL. Example: https://yourblog.tumblr.com/rss.

Blogger: Append /feeds/posts/default to your blog URL. Example: https://yourblog.blogspot.com/feeds/posts/default.

Medium: Insert /feed/ before the publication name. Example: https://medium.com/feed/your-publication.

Manual Source Code Method

If none of the above shortcuts work, right-click on the website and select View Page Source. Press Ctrl+F (Windows/Linux) or Command+F (Mac) to open the search bar. Search for “RSS” or “atom” in the source code.

Look for a URL inside a link tag with type="application/rss+xml" or type="application/atom+xml". Copy that URL for use in the Social Planner.

Create Your First RSS Post Configuration

Once you have your feed URL and connected social accounts, setting up automated posting takes just a few steps.

Navigate to Marketing > Social Planner and click the New Post button in the upper-right area. Select RSS Post from the dropdown menu. The RSS configuration panel opens.

Paste your RSS feed URL into the URL field. The system validates the feed and confirms it is a valid RSS or Atom source. If the validation fails, double-check the URL and try the platform-specific shortcuts listed above.

Select Target Social Channels

Check the box next to each social account where you want to publish RSS posts. You can select multiple accounts across different platforms. Each new RSS item will be published to all selected channels simultaneously.

For example, if you check Facebook, LinkedIn, and Google Business Profile, every new blog post from your feed will create individual posts on all three platforms automatically.

Configure the Update Frequency

The update frequency controls how often the system checks your RSS feed for new items.

Click the Update Time dropdown and choose a frequency ranging from every 5 minutes to once a day. More frequent checks mean new content gets published faster after you create it. Less frequent checks reduce the volume of posts if your feed updates multiple times per day.

For most blogs that publish one to three articles per week, checking once or twice per day is sufficient. For high-volume news feeds or frequently updated sources, shorter intervals ensure timely distribution.

Set Maximum Posts Per Check

This setting controls how many items the system pulls from the feed each time it checks for new content.

Select a value between 1 and 5 for the maximum number of posts per check. If you choose 3, the system pulls up to the 3 most recent new items from the feed at each check interval. Each fetched item is published once as its own individual social post.

The system tracks which items have already been published and will not republish them, so you will never see duplicate content.

Add Post Ending Text

The End with option lets you append custom text, hashtags, or links to every post generated from the feed. This is useful for branding consistency and discoverability.

Click the End with field and type any text you want appended to every RSS post. For example, you might add a branded hashtag like #YourBrandName or a call-to-action link. The ending text appears after the feed item’s title and link in each published post.

Choose Whether to Include Descriptions

You can choose whether each published post includes just the title from the feed item or the full description as well.

Enable Include Description to publish posts with both the title and description from the RSS feed. Disable it to publish shorter, title-only posts with a link. Use the multi-item preview (showing up to 5 items) to review how posts will look before saving.

Title-only posts tend to work well for platforms with shorter format preferences, while including descriptions provides more context for platforms like LinkedIn and Facebook where longer posts perform well.

Save the Configuration

Click Save to activate the RSS post configuration. The system immediately begins checking your feed at the specified interval. Any new items detected are queued for publishing to the selected social channels.

Create a Second RSS Feed Configuration

You are not limited to a single RSS feed. Create multiple RSS post configurations to pull content from different sources. For example:

• Your company blog feed, posting to all business social accounts
• An industry news feed, posting to LinkedIn only for thought leadership
• Your YouTube channel feed, posting to Facebook and Instagram
• A partner’s blog feed, posting curated content to your accounts with a branded hashtag

Each configuration operates independently with its own schedule, channels, and settings. Click New Post > RSS Post to create additional configurations as needed.

Test Your Setup

Verify that your Social RSS is configured correctly by checking these items:

• The RSS feed URL is valid and accepted by the system without errors
• You have selected at least one connected social account for publishing
• The update frequency and maximum posts per check are set to appropriate values based on your content cadence
• The End with field contains your branded hashtag or call-to-action text
• The multi-item preview shows how posts will appear on social media, including titles, descriptions, and links
• After the first check interval passes, a new post from your feed appears on the Social Planner calendar

If posts do not appear after the first check interval, verify that your feed contains new items published after the RSS configuration was created. The system only publishes items it has not seen before.

Monitor and Adjust

After your RSS configuration is live, monitor the published posts in the Social Planner calendar and post list to confirm everything looks correct.

Check that images appear properly. Social media link previews depend on Open Graph tags configured on the source page. If posts appear without images, ensure your content pages include proper og:image meta tags and featured images.

Review the post frequency. If your feed produces many items in a short period, consider lowering the maximum posts per check to avoid flooding your social channels. If posts are not appearing frequently enough, increase the check interval.

Adjust the Include Description setting if posts are too long or too short for your audience. Test different configurations to find the balance that drives the most engagement.

Test Your Setup

Verify that your Social RSS is configured correctly by checking these items:

• The RSS feed URL validates successfully when you paste it into the configuration panel
• At least one connected social account is selected for publishing
• The update frequency is set to a value that matches your content publishing cadence
• The maximum posts per check is configured to avoid flooding your social channels
• The End with field contains your branded hashtag or call-to-action text
• After the first check interval, a new post from your feed appears on the Social Planner calendar

If posts do not appear, verify that your RSS feed contains at least one new item published after the configuration was created.

Next Steps

Now that your Social RSS is set up, explore these advanced features:

• Learn about content formatting best practices and link preview optimization in the Social RSS guide
• Combine RSS posts with manual content for a balanced social media strategy using the Social Planner
• Set up GMB Posting to include your Google Business Profile in RSS auto-publishing
• Use Content AI to generate additional social posts that complement your automated RSS content
• Ensure your blog posts include proper Open Graph tags for optimal link previews when shared via RSS