BLG

Blog

Funnels & Websites Intermediate Updated Mar 6, 2026

A complete guide to the built-in blogging platform with blog site creation, post authoring, categories, authors, SEO optimization, design customization, and RSS feed support.

Get started quickly Follow the step-by-step setup checklist.

Blog

The Blog platform publishes content directly on your domain with full SEO control, categories, authors, and RSS feeds. Unlike WordPress or Medium, it lives inside the same system as your CRM, funnels, and automations. Every visitor who reads your content can be captured through embedded forms, tracked as a contact, and enrolled in nurture workflows. This tight integration turns content marketing into a lead generation engine.

What Blog Does

Create blog sites with unlimited posts organized by categories and authors. Each post includes a rich text editor, image uploads, SEO metadata (title, description, canonical URL, alt text), and publishing controls (draft, live, scheduled). The blog generates an XML sitemap automatically and updates it every time you publish.

Display blog posts on any website or funnel page using the Blog Post List element. Configure standard or compact layouts, control which card elements appear (cover image, title, excerpt, author, date, categories), and customize fonts, colors, and spacing.

Import existing content from URLs (pulls in individual posts from WordPress, Medium, or other platforms) or CSV files (bulk migration). RSS feeds generate automatically for syndication to Social Planner, feed readers, or email tools.

Key Configuration Options

Create a blog site: Navigate to Sites > Blogs, click Create Blog, choose a template or start from scratch, enter blog title, select domain, set URL slug (/blog), add meta description, and save.

Write a post: Open your blog site, click New Post, write content in the rich text editor (headings, paragraphs, images, lists, quotes), click Continue, enter URL slug, select category, select author, add SEO title and meta description, upload cover image with alt text, and choose Draft, Publish, or Schedule.

Customize blog design: Click Edit the Blog Site, choose Standard or Compact layout, toggle card elements (cover image, title, excerpt, author, date, categories), adjust fonts and colors in the style panel, and add global sections (headers, footers, CTAs) that update across all posts.

Embed blog on pages: Open a website or funnel page in the editor, add the Blog Post List element, select your blog site, configure display settings (number of posts, layout, filters), and publish.

Import content: Click Import from URL to pull in individual posts or Import from CSV to migrate multiple posts with titles, content, categories, and metadata.

Power Features

Auto-generated category and author pages: Every category and author gets its own URL (abc.com/blog/category/seo-tips, abc.com/blog/author/jane-smith) with all related posts listed. These pages are indexed by search engines and linked automatically.

RSS feed automation: Connect your blog’s RSS feed to Social Planner to auto-publish new posts to Facebook, LinkedIn, Google Business Profile, and other channels. No manual sharing required.

Scheduled publishing: Queue posts weeks or months in advance. The system publishes automatically at the scheduled date and time, keeping your content calendar consistent without manual intervention.

Global sections for branding: Reuse headers, footers, and CTAs from your website or funnel across your blog. Edit once, update everywhere.

Built-in analytics: Track page views, unique visitors, top-performing posts, and traffic trends. Use data to inform future topics and publishing frequency.

Pro Tips

  • Define 4 to 8 broad categories that align with your core services or audience interests. Clear categories improve navigation and help search engines understand your topical authority.
  • Write SEO titles under 60 characters and meta descriptions between 150 and 160 characters. Make them specific and benefit-driven, not generic.
  • Use a consistent publishing schedule. Whether weekly or monthly, consistency signals to search engines that your site is active and regularly updated.
  • Compress cover images before uploading to keep load times fast. Always fill in alt text with descriptive phrases that include keywords naturally.
  • Include CTAs in every post. Drive readers to book appointments, fill out forms, or enter funnels. Content should move visitors toward becoming leads.

Common Questions

Can I add forms or surveys inside blog posts?

No. Forms and surveys cannot be embedded directly in post content. However, you can add them to global sections (sidebars, footers) using the blog site editor, so they appear on every post page.

Is URL slug, category, and author required for every post?

Yes. URL slug, category, author, title, and post description are mandatory fields. Keywords are optional but recommended for SEO planning.

Can I migrate content from WordPress or Medium?

Yes. Use Import from URL to pull in individual posts or Import from CSV to bulk migrate multiple posts with titles, content, categories, and metadata.

Does the sitemap update automatically when I publish?

Yes. The XML sitemap updates every time you publish a new post. You do not need to regenerate or resubmit it manually.

Can I schedule posts to publish later?

Yes. Select Schedule when publishing, set the date and time, and the post goes live automatically at the scheduled moment.

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